A Tech Company Plans to Bring a ‘Definitive Immersive Experience’ of Frida Kahlo and Diego Rivera to London and Washington, D.C.
Nov 16, 2021
An immersive experience about the legacy of Frida Kahlo and Diego Rivera is opening in London and Washington, D.C. in Spring 2022. Titled “Mexican Geniuses: A Frida & Diego Immersive Experience,” the exhibition aims to present the “definitive immersive experience of the two most iconic personalities of Mexican art.”
Created by tech firm Brain Hunter co., “Mexican Geniuses” will present digital projections of some 300 images by and of the famous artist couple around the exhibition spaces, which are yet to be revealed.
“This unique and mesmerizing digital exhibition transmits all the beauty, emotion and transcendence of Frida and Diego’s works, which continue to make an impact even today,” a statement on the booking website claims. “Discover what lies behind the minds of the two revolutionary Mexican painters as you walk through their art: see their world, their life, their dreams, and everything that influenced them, surrounding you in a flurry of sound and color.”
Full details and the locations of the exhibitions in both London and D.C. are yet to be disclosed but organizers have revealed that the experience will last between 60 and 75 minutes. Tickets for Spring costing from $19.00 in DC and £24.90 in London are available to purchase on their website.
In addition to experiencing Kahlo and Rivera’s art, the organizers say that visitors will also have the option to step into the streets of Mexico City that inspired them. Through a VR headset visitors will be able to walk the streets of this world-famous city with input from experts, academics and guides. Access for this will be inclusive of VIP tickets or can be purchased separately from standard access.
“Mexican Geniuses” is not to be confused with “Frida,” another immersive experience that was organized by the multimedia events company Cocolab in Mexico City in July, which included seven-meter-high projections of her self-portraits as well as imagery of her letters and other interactive elements.
The experience is the latest in a line of multimedia experiences of famous artists’ work, which have proven extremely popular among the public. “Van Gogh: The Immersive Experience” has found particular success and it, as well as other similar experiences are currently running in several cities around the world including London and Los Angeles. While some art aficionados have been critical of their intellectual depth as well as hefty price tags, if done well, they present an interesting opportunity to engage new audiences with art history. Artnet News reached out to confirm whether “Mexican Geniuses” had the Kahlo family’s stamp of approval but did not immediately hear back.