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Water & Human

This is the first outdoor project of tour exhibition called <Soil, Stone and Iron>. As <Soil, Stone and Iron> is convergence project, this project is focusing on public aesthetic experiences with harmony of science, environment, art based on the notion, human and nature.

Creative Brief

1. Energy Science 

Operation of Artificial Greenhouse Using Solar Energy. Using technology to implement moving architectural sculpture. 

2. Nature 

Providing artistic experience to urban environment. Making a city as tour spot and the form of urban culture 

3. Aesthetic Experience 

Instead of unilateral message delivery, two-way communication is pursued by inducing physical participation of the audiences. Providing program that internalizes the concept into the through artistic physical activities. 

4. Convergence Art 

Implementing the convergence of technology, science, entertainment and art.



<Soil, Stone and Iron> provides a space that utilize technologies, arts and a natural environment as the top priority. The space is created along the transparent glasses which is forming spiral shape as a symbol of the repetition of water and human history. Due to the glass, the audiences can see the opposite side of space and it makes people to appreciate 365degrees of exhibited artworks. It visualizes the purpose of the exhibition, which seeks to explore the origins and development directions of mankind and the  environment forming aesthetic multilayers so that audiences can physically experience the purpose of the exhibition. Major materials of pavilion are sourced locally, and natural materials that can represent the local area would be selected. (ex. salt, sand)


Water and Human Civilization: A History of The Convergence of Nature, Technology, Science, and Art

1. Water and Humans: To Conquer or To Become Conquered

Water is life itself. Biologically, water makes up 55-65% of human beings and historically, the use of water has been the center of human civilization. About 10,000 years ago, as humans adopted agriculture, humans settled around water. Archaeologists have found hundreds of ancient wells, water pipes and toilets in the early Bronze Age city of Mohenjo-daro which dates back to about 4,500BC. 3,000BC Mesopotamia, which means 'a city between the two rivers' of the Euphrates and Tigris rivers, is considered to be birthplace of human civilization as the fusion of cultures occurred rapidly due to the flourishing trade through rivers, fertile land, and frequent wars. As such, water management in human civilization was a key factor in the development and continuation of human life, and the flourishing of culture and art.


The most well known case of pioneering a new civilization as mankind conquered water is ‘The Age of Discovery’ of the 16th century when people conquest of the largest water - the ocean by developing navigation technology. The increase in the means of exchange and commodities accompanying the Middle East market, American pioneering, and colonial trade led to the development of commerce and industry on the Iberian Peninsula, which rapidly destroyed feudal society. This marked the beginning of the modern history of mankind as a change to the capitalism. However, water has also threatened humans in reverse, and the History of Healthcare is the best example. Diseases spread rapidly through waterways and drinking water, such as malaria, cholera, dysentery, typhoid and plague. In particular, as large-scale pandemics have resulted in labor shortages, workers' bargaining power increased, which led to a more modern, commercialized, cash-based economy. This fueled the expansion of European colonialism, which is the background of the aforementioned history of The Age of Discovery.

As such, water evokes the butterfly effect as the protagonist in the history of human civilization in the early days, and its effect had a huge impact on politics, economy, and culture. The formation of megacities and states, the construction of mega capitals through trade and capital circulation, and thus the foundation of the modern system were laid.

Water and Humans.tiff

2. Water and Art: Interlocking Gears

A series of events such as the Black Death in the 14th century and The Age of Discovery in the 16th century did not stop at social and economic changes as it always has throughout human history. This naturally had an effect on human culture and art. The Black Death marked the beginning of the Renaissance and The Age of Discovery marked the beginning of the Baroque.

Discoveries and inventions such as Colombus' discovery of the Americas (1492) in the 15th century, Copernicus' heliocentric theory in the 16th century, and Isaac Newton's theory of gravity (1687)  completely shook human values. In particular, the outbreak of the Black Death in the 14th century was a very important reason for the change of the times. This pandemic, which killed one-third of the European population, made people at the time think, 'Maybe God may not exist’. As such, scientists began to accept the universe and nature as objects of scientific inquiry rather than spiritual phenomena from the Renaissance period in the 16th century. From the 17th century, this research was accelerated and the mysticism of nature was shed. In addition, as the development of science naturally led to the development of culture and art, the Renaissance which craved beauty began as it the focused on the beauty that humans can express rather than the religion-centered restraint of the medieval times. This background can be confirmed from the meaning of Renaissance, that is, 'regeneration' and 'resurrection', and these periods of the Renaissance and Baroque promoted the development of perspective, the development of metalworking techniques, and the invention of oil paintings, to a lesser extent.


Not only that, along with the development of free trade, navigation skills developed, and with these changes, the concept of studying abroad for the first time in the history of mankind was born. In addition, the demand for local landscape paintings to record their study abroad experiences greatly increased. Following this, professional painters appeared, the first concept of a gallery was born, and as a result, an art market was formed. In addition, due to the development of navigation technology, it was necessary to produce important documents that had to be preserved, such as maps and contracts. Thus the printing press was developed, and with the development of the printing press and books came development of literature. The growth of literature soon led to a boom in the theater market, which stimulated the public's consumption of visual arts, including music. The history of such radical development has flowed in the direction of enriching human life or enabling aesthetic experiences, and the technology that has been loved by humans has continued to evolve with the times. This period was the most spectacular art trend, the Baroque period, who's most notable artists are Vivaldi, Handel, and Bach in music, Rembrandt and Rubens in art, Shakespeare in literature, and Versailles in France and Vatican Palace in Italy in terms of architecture.


Above all, the Renaissance and Baroque era sought to define beauty mathematically as humans pursued the ultimate aesthetic that can be expressed. With the development of human anatomy based on the golden ratio and the development of architectural technology and engineering, art inversely influenced science and technological development and brought about changes in human health, food, clothing, and shelter. As a result, as the history of water leads civilization and the change of civilization accompanies the change of art, the history of water forms a large and complex worldview that fuses technology, science, society, economy, art, and trade.

Creative Direction

PROJECT NAME: Soil, Stone and Iron

The post-pandemic Renaissance and Baroque eras are very similar to today. It is now the era of preparing for the 5th industrial revolution after the 4th industrial revolution. The 5th industry is called a content revolution, and as it signifies innovation based on human platforms, where humans and technology coexist in a decentralized future. In fact, the growth of decentralized capital is progressing very rapidly, so perhaps the 5th industrial revolution is a phenomenon that we are already facing. Decentralization has historically overthrown the norm such as the collapse of the aristocratic society and the fall of the feudal system. History repeats itself today, just in a different form.

So, what about the history of water and humans? Since ancient times, the relationship between water and humans was about conquering or being conquered which is still in progress today. Humans have yet to completely conquer water, but has also not been conquered by water. Conquering water exists in forms such as the development of energy technology using water or purification technology, whereas being conquered by water exists in forms such as the reduction of drinking water due to climate change and population growth, rising sea levels, and sea pollution. In particular, the risk of climate change has risen to the highest level, and the most affected by climate change is the change of water, meaning the changes in the oceans which covers 70% of the earth. As a result, water is now becoming a 'symbol of loss' as an object of management rather than an object of conquest. Water-startups dealing with water technology have appeared in large numbers, and according to GWI waterdata, water-related startups in 90 countries raised about $470 million (about 616.2 billion won) in 2021, setting a record-breaking number of fundraising figures. Water, to this day, is still an economic and social good that is more than a simple commodity, and the degree of responsibility (power) for its supervision is given to who manages it best. In addition, art also achieves an expansion of expression due to the development of science and technology as described above. An example of this is the massive expansion of the intangible art, NFT art market, that has overturned the fundamentals of both physical and intangible art. In addition, as the history of the most chaotic times due to disease has shows, the investment sentiment for safe capital expanded and as a result the art market enjoyed an unprecedented boom.


We can see that human civilization is looking for a new frontier and once again is truing to find that answer in water, and in this change and chaos, the art market is paradoxically replaying the cycle of history that grows and changes rapidly. In the cliché of the change in the relationship between water and humans, whether to conquer or be conquered, rapid changes in art, technology, and science are a repeating phenomenon, and we are currently on the wave of that change. In short, the history of water is a history of convergence, and as it is a combination of trade, energy technology, building technology, culture and art, geology, and navigation, it is difficult to understand the relationship between water and human civilization as a single A=B structure. As a result, the history of water and civilization requires an explosive need to convergence at the point when it changes.



Accordingly, the ATYPIQUE project aims to combine the values of human civilization based on a humanistic perspective as well as deliver these values to the people through an aesthetic experience during a time when the combination of art and technology is needed more than ever. In order to realize this objective, it is necessary to combine science, technology, art, and architecture based on networking. This will allow for the focused discovery and support of new types of scholars. These scholars will not only be scholars who have studied in the fields of humanities, science, and art but also become scholars who seek ‘common principles’  rather than simply combining the achievements in each field. Ultimately, this will provide a foundation for a macroscopic future for the present problem which will eventually provide long term as well as a more sustainable method to materialize the relationship between human and water, human and technology, as well as, technology and water.


Eventually, this is the first step to taking a definitive action. As history demonstrates all changes are accompanied by the changes in art and culture. In other words, the changes that are able to seize the people’s heart have the power to change the world. After all, the beginning to all changes comes from an individual’s ‘I need this or a specific action’ mindset, in marketing words, it will trigger the consumer’s potential needs. Until now, the changes in the 5th industrial revolution, including ocean problems, have been progressing somewhat remotely from the general public or information has been communicated unilaterally. Examples of this is the lack of public participation in campaigns, the low standard of environmental education among children as well as enterprises failing to meet the expectations of environmental projects due the the large amount of capital it requires. However, ATYPIQUE prioritizes to gain public consent through this user-friendly project which eventually plays a promotional role. The execution structure will simultaneously serve as a platform to provide more sustainable practices to develop education, academic research, and corporate participation through enabling technology along with the combination of multiple genres.


As a result, this project aims to reconstruct the changes of time through aesthetic experiences and delivers them to the public by brining together artistic methods and business structures. The combined from of art, culture, technology, science, goods, diplomacy, society/economics  will lay the foundations for change by satisfying the ‘explosive need to convergence’ as proven by history.



It is a multi-disciplinary project such as climate change, environmental data analysis, aesthetic experience and application of technology, but the method of visualizing and delivering it to the public is suggested as the form that emphasizes the “entertainment” the most. To this end, the aesthetics of the space is important, and by inducing physical activity, public can reconsider the relation between human and nature environment, so that this space can secure not only professionalism but also trend at the same time.

1. Glass Kinetic Panel Rotates Using Solar Heat to Change the Shape of the Building

Inspired by a planet orbting in space, it expresses the worldview that seeks to pioneer an future by comparing it to an unknown universe. The rotation follows the sun once a day. Stop rotation on days when rain is expected. 

2. Exhibition Docent 

Since it is an exhibition accompanied by physical activities, an exhibition guide resides inside the pavilion to help the audience understand the exhibition.

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Front view with exhibition information desk

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Bird view, the solar energy panles would be installed some of the round shaped ceilings and It allows to move in the direction of the sun once a day by solar energy.

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Since the glass and spiral structure, people can see the multi-layer of the pavilion. This kind of structure could provide various viewpoints and allow people to have diverse perspectives.

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With a spiral structure, people move in circles. Because the ceiling and walls are not attached, it gives a sense of open feeling, and it is a space where the boundaries between inside and outside are ambiguous with the surrounding environment.


Even from the inside, the spiral and glass structure makes it possible to see objects beyond the wall. It is an environment where people can appreciate sculptures from all angles and see the outside of the pavilion from the inside. It provides a microscopic view that allows people to see all aspects of artworks and a macroscopic view that absorbs the surrounding environment and displays it as a work of art. It is a space where the boundary between the inside and outside of the pavilion has been broken down from all angles. In other words, it is a place where the collaboration art exhibition space between humans and nature.

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